Branding News: Tennent's gives events new look

Tennent's, the lager brand, has appointed Design Bridge to develop visual identities for its summer music events, T Break and T on the Fringe.

T Break offers young musicians, songwriters and music photographers the opportunity to be seen and heard, while T on the Fringe takes place alongside the Edinburgh Festival in August.

The T on the Fringe event is Scotland's second-biggest music festival behind T in the Park, also run by Tennent's.

The two identities will be in line with Tennent's current look, featuring its black and red branding, and will work alongside its current print advertising campaign

Earlier this month Tennent's, which is owned by Interbrew, overhauled its packaging design. The cans still carry the red T logo, but are now made of aluminium instead of steel (Marketing, 15 June).