Branding: Schwartz adds premium range

Schwartz is rolling out Cook Art, a range of premium spices that will be available in Sainsbury's.

The herbs and spices brand has tasked Coley Porter Bell with creating an identity and packaging for the range, which is being aimed at budding chefs. The packaging is designed to inspire consumers to experiment with new ingredients and learn more about flavour.

The Cook Art range comprises three flavoured sea salts, three roasted spice blends and six spice combinations. The latter includes Apricot & Date, and Basil, Sun-dried Tomato & Apple variants.

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