Moments after Kamala Harris and Joe Biden were respectively sworn in as the 46th Vice President and President of the United States, brands and CEOs took to social media to share their support.
Many brands had their trigger finger ready to pause media spend if the day should result in another crisis at the Capitol. But as the day unfolded smoothly, brands took to social to express their support.
Some, including BP America and United Airlines, took a straightforward approach, expressing a commitment to work with the new administration.
— bp America (@bp_America) January 20, 2021
Others, including Ben & Jerry’s, Amazon, and Cisco, stayed on brand by taking the opportunity to advocate for social causes, including ending the COVID-19 pandemic, addressing climate change and implementing immigration reform.
.@Cisco stands ready to work with the Biden Administration and Congress to drive progress, recover from the pandemic, bridge the digital divide, and create a more inclusive future for all.— Chuck Robbins (@ChuckRobbins) January 20, 2021
Many took specific note of the historical significance of Kamala Harris’s induction as the first female, Black and Asian American Vice President.
History. Is. Happening. pic.twitter.com/WxK1oFIGOn— Hamilton (@HamiltonMusical) January 20, 2021
And others still had some fun. Peloton circulated memes about reported security concerns over getting Joe Biden’s bike into the White House, while Mashable called out Bernie Sanders’ inauguration outfit.
Perfection https://t.co/W2bcL0uvcJ— Mashable (@mashable) January 20, 2021
Leslie Knope is doing great. Thanks for asking! pic.twitter.com/kqI0p0gOZG— Parks and Recreation (@parksandrec) January 20, 2021
Who wore it best? ?? pic.twitter.com/PyVGr4WQ5L— Aer Lingus (@AerLingus) January 20, 2021
Other statements struck a tone of unity and bipartisanship, in line with a recent Golin poll.
"Now is the time to come together with love and understanding." - Ralph Lauren pic.twitter.com/iIWxLRIYdo— Ralph Lauren (@RalphLauren) January 20, 2021