Kitcatt Nohr

How brands can change their relationships with customers

Find out what relationship brands should be aiming for - and how to get there

People want different things from their relationships – to be loved, to be educated, to be rewarded.

Brands and their customers are no different – so what relationship should a brand aim to have with its customers? And how can they change that relationship to make it as valuable as it can be?

We spoke to Kitcatt Nohr managing director Hattie Whiting,  chief strategy officer Ed Beard, and Robert Rowland Smith, philosopher and relationship expert at The School of Life to discover how brands can make the most of their customer relationships.

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