Brands Hatch hires Davies Little Cowley for venue relaunch

Brands Hatch has drafted in Davies Little Cowley for its relaunch as a broad-based leisure centre as well as a major motor racing venue.

Brands Hatch has drafted in Davies Little Cowley for its relaunch

as a broad-based leisure centre as well as a major motor racing

venue.



Besides publicising some of the biggest events on the motorsport

calendar, including the World Superbike Championships, the agency will

market the circuit’s motor racing, motorbike and go-karting schools as

well as its corporate entertainment and conference facilities.



Britain’s ex-Formula One star, Nigel Mansell, may be used to front some

of the advertising for the racing school that bears his name.



The assignment comes from Brands Hatch Leisure, which owns the Kent

circuit and includes the company’s three other tracks - Oulton Park,

Snetterton and Cadwell Park.



It follows a five-way pitch in December in which Davies Little Cowley

competed for the business in tandem with Frontline Media.



The win reunites the company with David Hepple, a Davies Little account

director who previously ran the business for three years at the Dolphin

agency.



Budgets are undisclosed but are expected to match the pounds 500,000

currently spent by Silverstone, home of the British Grand Prix, through

Delaney Fletcher Bozell.



Brands Hatch Leisure, which floated last year, aims not only to

capitalise on motorsport’s rising popularity but hopes to ensure its

circuits are generating revenue outside big race days.



The company wants to harness the appeal of touring car events which are

expected to get greater exposure on BBC TV after the departure of

Formula One to ITV.



’This will result in greater opportunities for all the circuits,’ Hepple

said. ’Brands Hatch will be increasingly aggressive in the marketplace.’