How brands can own the innovation game

When 'owning the future' is at the top of both the business and marketing agenda, Sonoo Singh asks how brands can drive this transformation agenda forward.

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OOH 'boosts market share by a third', claims new Rapport and IPA study
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1 OOH 'boosts market share by a third', claims new Rapport and IPA...

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.