In what Coca-Cola says is its biggest Halloween investment, Fanta has created an elevator-crash VR experience at Thorpe Park and Westfield Stratford. People will be invited to a party on the 13th floor and will be met with a range of spooky surprises. The brand has also developed Snapchat-enabled packaging.
Tesco "Vanessa's 'not so scary' chocolate slime tart"
The retailer's "Food love stories" campaign continues with Vanessa, who is dressed as a witch for a Halloween party – and floats across the kitchen – as she creates a Chocolate slime tart with. The ad was created by Grey London.
Hammer Film Productions, best known for its gothic films between the 50s and 70s, has created a theatrical experience where people can wander between rooms to watch more than 100 horror-themed scenes.
The Champagne brand's annual event featured a four-storey activation curated by fashion maverick Carine Roitfeld and explored the seven deadly sins.
The beer brand has created a haunted fancy dress shop with mirror tricks and haunted clothing rails. Budweiser's Halloween activity also includes a "Nightmare Circus" party with a DJ set from Foals.
The retailer teamed up with Netflix and turned its flagship store on Oxford Circus into a themed cinema where people could watch the first two episodes of the new series the night before it launches.
The theme park lured Londoners into a cage to give them a feel of what to expect from its scare maze.
The New York-based zoo created a boutique where people could experience a range of different animal features such as a unicorn butterfly, flying gazelle or a bear with a raven on its head.
The pop-up returns to Boxpark Shoreditch with one-off costume pieces, with the money made from the sales going towards the charity's aim to fight poverty.
The mobile phone network is taking over Wah Nails in Soho to offer makeovers and a basement "nail rave" with neon nails, a DJ and smoke machine.
The restaurant is reviving its Day of the Dead festival with a two-day party at the Vaults in Waterloo with live music, Mexican performers and art. There will also be a morning rave on 4 November starting at 7am.
Visitors can don a VR headset to take in a Halloween experience. Veero has created the pop-up in Covent Garden ahead of launching a VR cinema.