Brands use social media to congratulate F1 champion Lewis Hamilton

Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

Hamilton drives for the German car marque Mercedes-Benz. After his win, the company tweeted a picture of the British driver standing in the company's logo and punching the air, alongside text that read,"The Best".

Blackberry, the embattled mobile phone manufacturer and a sponsor of the Mercedes-Benz Formula 1 team, tweeted its congratulations to the driver along with a link to an exclusive interview.

— BlackBerry (@BlackBerry) November 23, 2014

The International Watch Company (IWC), the Swiss luxury watch company that has a personal relationship with Hamilton, tweeted a picture of the British driver spraying a magnum of Champagne.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content