Brann and CHJM win Guardian Newspaper direct brief from KLP

Brann UK and Claydon Heeley Jones Mason have won the direct

marketing account for Guardian Newspapers as the publishing company

develops its direct strategies, such as customer relationship


The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a

pitch which also involved Alphabet Advertising, Swordfish and Tequila.

The appointment comes a week after Mother was appointed to handle the

above-the-line account for The Observer.

Brann UK, which currently handles DM for the Guardian Weekly, will work

with CHJM on The Guardian, The Observer, Guardian Unlimited, the

Guardian Weekly and Money Observer.

CHJM will also be responsible for sales promotion for The Guardian, The

Observer and Guardian Unlimited.

Guardian Newspapers' marketing director, Marc Sands, said: "Brann showed

a rigorous and disciplined approach to our brief. Its pitch met our

objectives of adopting a new strategic approach to our weekday media,

education and society offerings. CHJM showed a great understanding of

our brands and values and will translate this into creative, innovative

sales promotions."


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