Brann lands Labour direct role

Brann London has scooped the below-the-line business for the Labour Party, as it gears up to boost membership numbers following a dramatic fall since the general election.

Brann London has scooped the below-the-line business for the Labour

Party, as it gears up to boost membership numbers following a dramatic

fall since the general election.



The agency is understood to have pitched against eight other shops in

the initial stages of the review, and triumphed in a final shoot-out

against one other agency. The contractual arrangements are expected to

be completed by the end of this week.



Labour’s below-the-line business has been up for grabs since the

incumbent, Evans Hunt Scott, resigned the business at the end of

November after a disagreement over strategy.



The Brann group of agencies has wide experience in the fundraising

sector, and Brann London’s managing director, Paul Kitcatt, has won

several creative awards for accounts such as the RSPCA, Blue Cross,

Save



the Children, the Salvation Army and Multiple Sclerosis charities. His

experience in the area is thought to have been a strong contributory

factor in the agency’s win.



Brann London will take the party through to the next general election,

which has to be held by May 2002. Since Labour’s election victory in May

1997, membership numbers have fallen from 420,000 to 390,000. Schemes

thought to be under consideration by the party include a joint family

membership option and a lifetime membership scheme - although the latter

would demand a change in the party’s constitution, which currently

states that membership must be renewed annually.



Neither Brann London nor the Labour Party would comment before the

contract had been finalised.



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