Brann London has scooped the below-the-line business for the Labour
Party, as it gears up to boost membership numbers following a dramatic
fall since the general election.
The agency is understood to have pitched against eight other shops in
the initial stages of the review, and triumphed in a final shoot-out
against one other agency. The contractual arrangements are expected to
be completed by the end of this week.
Labour’s below-the-line business has been up for grabs since the
incumbent, Evans Hunt Scott, resigned the business at the end of
November after a disagreement over strategy.
The Brann group of agencies has wide experience in the fundraising
sector, and Brann London’s managing director, Paul Kitcatt, has won
several creative awards for accounts such as the RSPCA, Blue Cross,
the Children, the Salvation Army and Multiple Sclerosis charities. His
experience in the area is thought to have been a strong contributory
factor in the agency’s win.
Brann London will take the party through to the next general election,
which has to be held by May 2002. Since Labour’s election victory in May
1997, membership numbers have fallen from 420,000 to 390,000. Schemes
thought to be under consideration by the party include a joint family
membership option and a lifetime membership scheme - although the latter
would demand a change in the party’s constitution, which currently
states that membership must be renewed annually.
Neither Brann London nor the Labour Party would comment before the
contract had been finalised.