Brann has poached a senior board account director from Bates UK -
formerly Bates Dorland - to head the Peugeot business, as well as its
new-business effort and fundraising division.
Jonathan Barton will be based in Brann’s main Cirencester office, where
it is thought that he is in the process of being groomed for a senior
management position by the managing director, David Longden.
Barton has worked at above-the-line agencies for his entire career,
starting as an account executive at DMB&B in 1985, before spending eight
years at Lowe Howard-Spink, progressing from senior account manager
through to board account director. He held his most recent position at
Bates UK for three years.
While at Bates he worked on Cussons, Roche and Royal Mail, for which he
instigated the ’I saw this and thought of you’ campaign.
As part of his work on the Royal Mail account, he spent six months on
secondment on the client side as the programme director for the Royal
Mail Masterbrand project.
’My desire to move to below-the-line communications started when I spent
those six months at Royal Mail. During that time I became interested in
the whole area of marketing, not just the increasingly narrow area of
advertising with which I had been growing bored,’ Barton said.
’There is much more of a buzz in getting people to become brand loyal
and advocates, and being involved in communication which affects
consumers at every level,’ he continued.
John Shaw, Brann’s managing director of European agencies, said:
’Increasingly, we are working at a very senior level with clients and we
needed a heavy hitter like Jonathan.’