Brann has launched a new digital unit, Brann Digital, to help
integrate new-media activity with the agency’s core direct marketing
Brann Digital is headed by Duncan Ridgley, who was previously the
new-business director of Circle.com - formerly Brann Interactive.
Ridgley takes on the title of digital communications director and has
hired a core team of seven, which will grow to between ten and 15 over
the next year.
Initial Brann Digital client projects include Barclays Bank,
hirerevolution.com and buildonline.com.
Ridgley said: ’The team understands what they are doing and our job is
to make sure everyone else understands that as well. Brann is about
several channels and one customer experience. We are the digital part
and we are bringing digital thinking and delivery to direct marketers
without the acronyms.’
The launch team includes the digital creative director Neill Henderson,
who joins from Teletext’s web operation, and the digital strategy
director Brent Skinnon who joins from the consultancy
Ridgley added: ’Instead of plugging in call centres at the strategy
stage we are looking at how we want to manage the customer experience.
For Barclays we are looking at direct marketing to drive people to the
site to collect more information.’
Rather than become a new department within Brann, Brann Digital’s task
is to push its knowledge of new media and ways of working across all
areas of the direct marketing arena within the agency.