Brann’s new digital arm integrates with core DM operations

Brann has launched a new digital unit, Brann Digital, to help integrate new-media activity with the agency’s core direct marketing operations.

Brann has launched a new digital unit, Brann Digital, to help

integrate new-media activity with the agency’s core direct marketing

operations.



Brann Digital is headed by Duncan Ridgley, who was previously the

new-business director of Circle.com - formerly Brann Interactive.



Ridgley takes on the title of digital communications director and has

hired a core team of seven, which will grow to between ten and 15 over

the next year.



Initial Brann Digital client projects include Barclays Bank,

hirerevolution.com and buildonline.com.



Ridgley said: ’The team understands what they are doing and our job is

to make sure everyone else understands that as well. Brann is about

several channels and one customer experience. We are the digital part

and we are bringing digital thinking and delivery to direct marketers

without the acronyms.’



The launch team includes the digital creative director Neill Henderson,

who joins from Teletext’s web operation, and the digital strategy

director Brent Skinnon who joins from the consultancy

PricewaterhouseCoopers.



Ridgley added: ’Instead of plugging in call centres at the strategy

stage we are looking at how we want to manage the customer experience.

For Barclays we are looking at direct marketing to drive people to the

site to collect more information.’



Rather than become a new department within Brann, Brann Digital’s task

is to push its knowledge of new media and ways of working across all

areas of the direct marketing arena within the agency.



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