Pickle brand Branston's campaign is about its magical ability to transport people back home.
The film follows a young woman who has just moved away from home to a big city. As she adjusts to the scary and exciting experiences of a new place, job and friends, a voicemail from her mother plays in the background. At the end, the woman receives a parcel from her parents which delivers a comfort of home in the form of a jar of Branston pickle, prompting her to call her mum back.
The campaign uses Branston’s familiar tagline, "Bring out the Branston", but aims to associate the brand with memories of home and feelings of trust and familiarity.
It was created by Stacey Bird and Jack Croft and directed by Charlotte Regan through Knucklehead.