Branston Pickle "Pickle post" by W Communications

Branston Pickle has launched an immersive experience in London, enabling people to post a jar of the foodstuff to loved ones abroad.

The free service includes pickle-themed stamps, "cheesy" Christmas cards and Branston-themed wrapping paper, as well as the pickle itself. The campaign by W Communications is based on the insight that many expats in Europe are not able to get their hands on the brand.

Initially appearing at London’s Gabriel Wharf, the service will be at select Sainsbury’s stores across the UK from 5 December, as well as at Tesco’s Christmas market until the end of November.