Brass Tacks, the UK-based contract publisher, has been appointed by
Gulf Air to produce its monthly inflight title Golden Falcon.
The company will begin producing the 92-page magazine on 1 March. It was
previously published in Bahrain.
Each year Golden Falcon is seen by more than five million Gulf Air
Brass Tacks has redesigned the title and increased the number of ad
slots from 23 to 28 pages. Because the majority of Gulf Air passengers
are business travellers, Golden Falcon has traditionally attracted
luxury brands such as Rolex, Olympus, Ericsson and five-star hotel
Sales will be handled by ad director Krystyna Pinches, who also looks
after British Trade International’s magazine Overseas Trade, the
Somerfield magazine and Lloyd’s Pharmacy’s Vitality.