Brawn and bread: Sly Stallone stars in new Warburtons campaign

Sylvester Stallone stars in Warburtons £18 million campaign about the lengths the brand goes to deliver its bread.

Stallone: starring in Warburtons ad
Stallone: starring in Warburtons ad

The campaign, which is called "The Deliverers", was created by WCRS and debuted on ITV on 11 April during Britain’s Got Talent.

The 110-second ad is filmed in the style of a movie trailer and nods to some of Stallone’s best-known films, such as Rocky and The Expendables. The TV spot is backed by print, outdoor and social media work.

The campaign highlights the effort that Warburtons puts into delivering over two million loaves of bread to 16,000 shops every day.

Jonathan Warburton, the chairman of Warburtons, said: "We are the biggest baker in the UK to deliver fresh bread everyday. Our team of bakers and delivery drivers work around the clock, 362 days a year, to get fresh bread into the nation’s supermarkets all year round."

Stallone added: "I thoroughly enjoyed my time in Bolton and particularly loved spending time in the bakery. Maybe I should have stopped beating up bad guys a long time ago and gone into baking instead."

The work was created by Andy Lee and Jonny Porthouse, and directed by Declan Lowney through Another Film Company.

This article was first published on www.campaignlive.co.uk


Recommended

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

10 ways to end sexism in marketing

7 ways TikTok works for brands

An autumn harvest of TV’s top ads