Trevor Beattie has set up the Jack and Ada Beattie Foundation in memory of his late parents, which offers grants to people in need in the Midlands and London. It launches at a big gala event at the Landmark Hotel on Friday 18 November. There's an auction and Branson is offering a week's stay for two at Necker Island to the highest bidder, and the comedian Eddie Izzard is also chipping in with prizes.
Fancy a holiday on Sir Richard Branson's private island? Then this could be the worthy cause for you.