Breakfast Briefing: Apple greenlights electric car, VW diesel fallout, and Lufthansa okays Wi-Fi on short hauls

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Apple sets an electric car target date, Volkswagen's diesel admission prompts British fears and Lufthansa to introduce Wi-Fi on short-haul flights.

Breakfast Briefing: Apple greenlights electric car, VW diesel fallout and Wi-Fi on short-haul flights
Breakfast Briefing: Apple greenlights electric car, VW diesel fallout and Wi-Fi on short-haul flights

Apple sets electric car target date

Apple is accelerating efforts to build an electric car, designating it internally as a "committed project" and setting a target ship date for 2019, according to people familiar with the matter.

Leaders of the project, code-named Titan, have been given permission to triple the 600-person team.

Apple has hired experts in driverless cars, but the people familiar with Apple’s plans said it doesn’t currently plan to make its first electric vehicle fully autonomous. That capability is part of the product’s long-term plans, the people familiar with the matter said.

Source: Wall Street Journal

Volkswagen admission prompts British fears

Millions of cars on British roads could potentially be recalled after Volkswagen admitted it had deliberately circumvented clear air rules on diesel cars in the US.

The European Commission said it was in contact with Volkswagen and US regulators to find out how widespread the deception had been.

In Britain and the rest of Europe, all new diesels should have met the Euro 6 emissions standard from 1 September but a recent report by campaigners Transport & Environment (T&E) found just one in 10 complied.

RAC chief engineer David Bizley said: "Motorists on this side of the pond will be looking for reassurances that vehicles sold in Britain – which are subject to stringent European emissions standards testing – are not affected by today’s Volkswagen announcement."

Source: Daily Telegraph

Lufthansa to offer Wi-Fi on short-haul flights

High-speed internet access via smartphones could become a feature on European airline flights following a deal involving the German carrier Lufthansa – but voice calls will be blocked at first.

Lufthansa will offer Wi-Fi on its short- and medium-haul flights from 2017, provided by the satellite firm Inmarsat and Deutsche Telekom.

The companies claim their venture, which combines ground-based mobile broadband networks and the nascent satellite networks already used on some planes, will permit a more reliable, faster connection than passengers currently experience.

Source: The Guardian

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If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the first episode below and find out more here.

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You can watch part of Marketing's interview with Bina48, conducted via Skype below. You can also read the full Q&A with her.