Breakfast Briefing: Apple Music bows to Taylor Swift and Tesco sales fall

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Apple's u-turn over royalty pay and Tesco's continuing woes.

Apple Music: changes royalty payments policy after Taylor Swift complains
Apple Music: changes royalty payments policy after Taylor Swift complains

Apple bows to pressure from Taylor Swift over royalty payments

Apple Music has surrendered to the might of celebrity brand after Taylor Swift refused to allow the company to stream her album 1989 because she would not be paid royalties.

Apple said it will now pay artists for music streamed during a free three-month trial service, currently offered to prospective subscribers.

Swift wrote an open letter, which she posted on Tumblr, describing Apple's policy of paying nothing to artists as "‘shocking, disappointing and completely unlike this historically progressive and generous company".

Apple listened and its senior vice-president of internet software and services, tweeted:

Source: Tumblr and various

Tesco’s price-cutting plans fail and supermarket readies sales decline announcement

Tesco is set to announce a fall in like-for-like sales of 2%-3% for the last quarter, while shareholders are reportedly angry at executive pay packages.

The Tesco board, under chief executive Dave Lewis - whose turnaround plans have so far led to no improvement in Tesco’s business performance - will come face to face with investors at its AGM this Friday.

Source: The Guardian

In case you missed it... two longer reads

Why Waitrose has found the Holy Grail in a culture of fascia-agnostic deal hunting

Waitrose's new loyalty mechanic, Pick Your Own Offers, is a revolutionary promotional tool that could be as disruptive as Tesco Clubcard once was, argues brand consultant and retail watcher, Kate Jones.

How the Internet of Things is already the future of advertising

With the Internet of Things becoming an everyday reality, Andrew Buckman, MD, EMEA at OpenX argues that it is the future of advertising.

If you watch one video today...

Technology is no longer the future of retail, it is the present, according to Ian Thomas, managing director of Arc.