Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the reception of Apple Music, Apple's new streaming service, and the future of the Ocado-Waitrose tie-up.

Apple Music: a good start, but too complicated
Apple Music: a good start, but too complicated

Apple Music is 'overwhelming', say first reviews

Apple's streaming service Apple Music has launched with its latest iOS software update, going up against Spotify and US competitor Pandora.

Apple Music offers the usual streaming features like high-quality audio, the ability to sync to an existing iTunes library, and listen offline. It also offers Beats 1, its own radio station fronted by the likes of Zane Lowe. Users initially have access to a free three-month trial, but must pay £9.99 a month after that.

Initial reviews are in, but it's not all positive. While Apple might do much to lift streaming's profile, criticis suggest Apple Music is 'overwhelming', according to CNN, and, 'confusing', according to Recode.

Source: Recode, CNN

Ocado mulls Waitrose deal

Ocado's chief executive, Tim Steiner, has hinted the online grocer is considering its relationship with Waitrose, where it sells the supermarket's products.

The partnership runs until 2020, but a break clause means either party can cancel the deal with 18 months' notice, according to the Telegraph. According to Steiner, the Waitrose deal has "constrained" sales of Ocado's own-brand products, which were nonetheless up 25% year on year for the half-year to 17 May.

Steiner refused to comment on the Waitrose deal, saying he didn't want to "negotiate throught he press".

Source: Telegraph

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