Breakfast Briefing: Asda in Black Friday rethink & Richard Branson mulls Uber rival

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Asda in Black Friday rethink & Richard Branson mulls Uber rival
Asda in Black Friday rethink & Richard Branson mulls Uber rival

Asda rethinks Black Friday in a bid to distance from the discount ‘frenzy’

Reports from Retail Week reveal that, while Asda will not abandon Black Friday, it will scale it back and rethink its strategy because of the chaos that ensued in stores last year and because of the disruptive effect the heavy discounting had to trading patterns.

Black Friday, a trend started in the US, sees many retailers adding heavy discounting on a crucial shopping date before Christmas to entice people in store. Last year Asda was one of a few retailers that experienced fighting between customers as they sought to find the best deals.

Retail week says Asda planned to discount on a ‘lower key’ level and wouldn’t have a repeat of last year. Online retailer Amazon has similarly said it plans to scale down efforts.

Source: Retail Week

Richard Branson believes Virgin should be in competition with Uber and Airbnb

While many brands often cite Uber and Airbnb as major disruptors, not many have gone as far as Virgin owner Richard Branson as to say they should be launching competitors.

According to The Telegraph, Branson said, "maybe one day we’ll set up an alternative" while describing how he encouraged his staff to think about how they can compete with the new breed of business disruptors.

Source: The Telegraph

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.