British Airways deals with fire drama
A British Airways plane caught fire at Las Vegas airport yesterday, forcing the evacuation of 172 people on board on emergency slides.
The Boeing 777-200 plane was preparing for take-off when its left engine caught fire. An eyewitness account of what it was like to be on board the plane has been written by Guardian journalist Jacob Steinberg.
Instagram widers ad offer
Instagram, the photo-sharing app owned by Facebook, is opening the platform to all advertisers by the end of the month.
Businesses of all sizes will be able to advertise on Instagram from today and the ads will be available in more than 30 new markets such as Italy, Spain, Mexico, India and South Korea.
It has also launched new features for the app including a landscape format for images and videos. Advertisers will also be able to make use of 30 seconds for videos instead of the 15 seconds currently available.
Microsoft continues court battle over emails
Microsoft is returning to court to continue its fight against the US government’s demand that it hand over emails stored at an Irish data centre.
The messages involved are alleged to contain details of narcotics sales.
The stand-off is being viewed as a test case that will determine the extent of the US government’s powers over tech companies that offer cloud-based services.
In case you missed it...two longer reads
Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and towards a behaviour-driven model for iPhone users.
"M, book me a cab". This perfunctory command sits at the heart of the challenge that many brands will soon face, says Ramzi Yakob, strategist at TH_NK.
If you watch one video today...
Watch Sam Bompas explain Bompas & Parr's "alcoholic architecture", a vaporous cloud of booze in Borough Market.