In case you missed it...two longer reads
Bugaboos's bikini clad model shoot shows a "straight up lack of disrespect" for mums, argues Jules Keen, head of marketing at The Talent Business. She argues it therefore alienates the brand's core target audience by essentially catcalling: "Betcha wish your girlfriend/body was hot like me…" (delete as appropriate for male or female audiences).
Don't underestimate how far Oculus Rift has come in a short space of time, says Fitch's Alasdair Lennox. Brands should be planning for 'serious benefits' and the chance to give consumers dream-like shopping experiences.
The exposure of the details of 37 million married cheaters has resulted in a moral war, but also a marketing one, argues ClearScore's Justin Basini. While many are reviled by the idea of an affairs site, the hack has also raised awareness among many prospective cheaters – who are willing to take the risk.