Breakfast Briefing: Cillit Bang ad banned, John Lewis sales down, Turkish Airlines sponsors Euro 2016

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Cillit Bang: Spanish ad watchdog bans Reckitt Benckiser ad
Cillit Bang: Spanish ad watchdog bans Reckitt Benckiser ad

‘Sexist’ Cillit Bang ad banned in Spain

An ad for Cillit Bang, a Reckitt Benckiser brand, has been banned by the advertising watchdog in Spain for featuring a woman doing the cleaning.

The spot shows a woman demonstrating how effectively Cillit Bang cleans the shower, which means she has more time to spend with her children.

Spain’s ad watchdog ruled that the spot was "discriminatory for assigning a role according to gender".

A Reckitt Benckiser spokesperson told the Independent, "at no time has it sought to discriminate against woman, or to produce sexist advertising".

Source (with video): The Independent

John Lewis feels post-Black Friday pinch

Black Friday broke sales records at John Lewis last week, but the retailer this week said it saw a double-digit fall in like-for-like sales.

They fell 11.8% to £165.6m compared with the final week in November – though that’s still up 13.6% year on year. John Lewis reported the best trading week in its history with £187.7m in sales. Cyber Monday saw online sales rise too, with 22.4% more packages sent out than in 2014.

Maggie Porteous, head of selling, north and new formats for John Lewis, said: "Coming out of Black Friday it's been another busy week for our distribution team and out branches are now seeing shoppers turn their attention to purchasing seasonal decorations and gifts."

Source: City AM

Turkish Airlines signs up for Uefa Euro 2016

Turkish Airlines has become the official airline partner for Uefa Euro 2016, and the first airline to sponsor the tournament since 2008.

The airline will give special rates to fans flying to France for the tournament as part of its activation. It is the ninth global sponsor for Euro 2016, with other brands including Adidas, Carlsberg and Coca-Cola.

Ilker Ayci, chairman of Turkish Airlines, said: "The partnership with Uefa Euro 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition, and wish all the teams the best of luck! "

Source: Uefa

In case you missed it...two longer reads

Read the key features from our November 2015 issue on postcapitalism

This month we looked at new economic models and how marketing fits into a future of potential postcapitalism. Read all our insights and news from the theme in one place.

Lidl's Arnd Pickhardt voted Marketers' Marketer of the Year as he scoops German role

Lidl's marketing and advertising director, Arnd Pickhardt, scooped the Marketers' Marketer of the Year award after being voted in overwhelmingly by elite industry players in Marketing's Power 100.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the third episode below and find out more here.

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