Breakfast Briefing: Consumer confidence down, Coca-Cola's 'toxic' infographic, Amazon signs Clarkson

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes the announcement that Amazon has signed up the cast of BBC's Top Gear for a new series, a report that claims consumer confidence is down and a Coca-Cola infographic that has gone viral.

Amazon: signed a "landmark" deal with the former presenter's of BBC's Top Gear
Amazon: signed a "landmark" deal with the former presenter's of BBC's Top Gear

Consumer confidence down in July

GfK’s UK Consumer Confidence Index has decreased three points to 4 in July.  Three of the measures used to calculate the Index saw decreases this month, including major purchase intent and concerns over the economy over the next 12 months.

Joe Staton, head of market dynamics said: "Concerns about the general economic situation in the UK for the next 12 months appear to be weighing heavily on consumers’ minds at present.

We’ve seen a five-point drop in expectations into negative sentiment, a full ten points lower than this time in 2014... However, on a more personal level, consumers remain resolutely upbeat about their own financial situation for the coming 12 months."

Source: GfK

Clarkson returns for Top Gear inspired show on Amazon

The cast of BBC's Top Gear, which departed this year after Clarkson allegedly assaulted a production crew member, have signed a deal for a series on Amazon Prime Video in what is being described as a "landmark global TV deal".

Jeremy Clarkson, James May and Richard Hammond will present a new car show from next year and three 12-episode series have been confirmed so far. On his Twitter page, Clarkson said of the move away from terrestrial television, "I feel like I’ve climbed out of a bi-plane and into a spaceship."

Source: The Telegraph

Infographic showing Coca-Cola as toxic goes 'viral'

An infographic created by a blogger and former pharmacist claiming to show how the body digests the fizzy drink has gone viral across social media and news sites.

The blogger claims that when the body digests 10 teaspoons of sugar within 10 minutes it would usually induce vomiting but that the phosphoric acid added to the drink helps keep the liquid down before inducing a sugar crash.

Coca-Cola responded by saying the brand's products are "perfectly safe."

Source: Metro / Huffington Post 

In case you missed it...two longer reads

Why Bugaboo's bikini shoot shows disrespect for mums

Bugaboos's bikini clad model shoot shows a "straight up lack of disrespect" for mums, argues Jules Keen, head of marketing at The Talent Business.

She argues it therefore alienates the brand's core target audience by essentially catcalling: "Betcha wish your girlfriend/body was hot like me…" (delete as appropriate for male or female audiences). 

CMOs share their top tips on how to fight weariness and cultivate inner creativity

Marketing's Rebecca Coleman tracks down five busy senior marketers and asks for their tips on how to kindle inner creativity and fight work weariness.

They share advice on the best ways to recharge, including "strictly no meetings after 3pm on a Friday."

If you watch one video today...

Watch Marketing's editor Rachel Barnes interview Unilever CMO Keith Weed about the company's partnership with Vice and the utility of artificial intelligence