Breakfast Briefing: introducing our new thinking person's daily download

Introducing our new morning briefing, which aims to give you a daily shot of news and a recap of the best longer reads and videos from Marketing. Start your day armed with the inspiration and information you need to be a best-in-class marketer.

Breakfast Briefing: introducing our new thinking person's daily download
Breakfast Briefing: introducing our new thinking person's daily download

Fifa sponsors demand reform as Blatter is re-elected

Fifa sponsors including McDonald's, Coco-Cola, Visa and Adidas have called on Fifa to act quickly to repair the football governing body’s reputation and win back trust, after Sepp Blatter was re-elected president.

Brands, in particular Visa, have been clear that they will "reassess" sponsorship unless Fifa, which is dogged by accusations of corruption, made  swift "changes." Fifa rakes in around £116m a year from brand partnerships. 

Source: BBC News 

Vinnie Jones emerges as first celeb ambassador of e-cigs

The Lock, Stock and Three Smoking Barrels star has emerged as the first UK ambassador of e-cigarettes in a deal with KiK E Cigarettes. Jones will be the face of the brand as part of a £1.2m campaign that will see the brand roll out a TV ad on June 6 centred around the Championship League Final.

KiK has caused controversy in the past, after its latest campaign was slapped down by the ASA for featuring an "overtly sexual" female.

Emirates signs three year deal as lead partner of The FA Cup

Emirates has ramped up its sports sponsorship with a deal that will see the cup renamed The Emirates FA Cup until 2018. The airline, which is already a supporter of football with partnerships across clubs including AC Milan, Real Madrid and Arsenal, said it wants to tap into the "unifying factor" the sport brings.

The FA said the sponsorship would take the tournament to "new audiences".

In case you missed it... Two longer reads

Google I/O for marketers: 5 highlights from the tech giant's annual conference

Last Thursday and Friday saw Google host its annual conference I/O. We listened in, read all the updates and cut through the fluff to bring you the five key highlights for marketers. 

How Apple and Nike outshine brands like Tesco with a defined proposition

The level of decline that Tesco has seen, particularly in terms of people's perception of the brand, has come as a bit of a suprise. So why has such an established brand like Tesco taken such a fast fall from grace and other beheamoths such as Nike and Apple haven't? Jim Prior, CEO at The Partners and Lambie-Nairn looks at what Tesco could learn from the branding superstars. 

If you watch one video today...

This video is part of our regular feature in which we ask marketers a question suggested by readers. This month we asked 'what ways willl marketing change as a sector?'

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