Breakfast Briefing: 'Mind controlled' car created, Disney doubles stake in Vice, Warburtons voted best ad

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

'Mind controlled' car created, Disney doubles stake in Vice, Warburtons voted best ad
'Mind controlled' car created, Disney doubles stake in Vice, Warburtons voted best ad

Warburtons steals a march on John Lewis and Sainsbury's

The TV spot, which features the Muppets singing "The Giant Crumpet Show" in the Warburtons Bolton headquarters, has been declared the most successful Christmas advert of 2015.

According to Millward Brown the spot beat John Lewis and Sainsbury’s to be named viewer’s best ad 2015.

Consumers found "Man on the Moon" from John Lewis less enjoyable than 2014's "Monty the Penguin" advert. They also said they enjoyed Sainsbury’s "Mog's Christmas Calamity" less than the Christmas Day truce spot.

Source: Telegraph

Researchers have developed a car that can be driven only brainpower

The experiment, at a University in China, was created in partnership with Chinese carmaker Great Wall Motor.

The car can be driven forward, backward, stopped — as well as locked and unlocked — from the backseat without the operator using his or her hands or feet. 

This system is composed of 16 sensors that capture EEG (electroencephalogram) signals from the driver's brain, according to the researchers.

Source: Mashable 

Walt Disney doubles stake in Vice

Walt Disney has doubled its stake in youth-focused media group Vice in a deal that takes its stake to 10% and values the group at £2.6bn.

The move comes as Vice prepared to launch a US cable TV network next year, with aggressive expansion in the UK and Europe also expected in the near future. 

The US network is to be run under A+E Networks, which Disney co-owns. The group is also to launch a five-day-a-week newscast on Time Warner’s HBO. 

Shane Smith said the group was in "fast and furious" talks with everyone from Netflix to ITV, Sky and Discovery about launching TV channels across the UK and Europe in the next 18 months.

Source: Guardian

In case you missed it...two longer reads

Read the key features from our November 2015 issue on postcapitalism

This month we looked at new economic models and how marketing fits into a future of potential postcapitalism. Read all our insights and news from the theme in one place.

Lidl's Arnd Pickhardt voted Marketers' Marketer of the Year as he scoops German role

Lidl's marketing and advertising director, Arnd Pickhardt, scooped the Marketers' Marketer of the Year award after being voted in overwhelmingly by elite industry players in Marketing's Power 100.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the third episode below and find out more here.