Breakfast Briefing: Mondelez tax outrage, Tesco Christmas push, Uber and Airbnb investigation

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

Breakfast Briefing: Mondelez tax outrage, Tesco Christmas push, Uber and Airbnb 'investigation'
Breakfast Briefing: Mondelez tax outrage, Tesco Christmas push, Uber and Airbnb 'investigation'

Cadbury owner Mondelez accused of tax avoidance

An investigation by the Sunday Times found the company was wiping out Cadbury’s bills via the Channel Islands’ stock exchange.  

The move, while legal, is a controversial one. Margaret Hodge, chairwoman of the Commons all-party group on responsible tax suggested the move was unethical. 

In a statement, Mondelez International reported: "In common with all global businesses, we pay corporation tax based on the laws of the countries in which we operate. We comply with all applicable tax legislation in the UK, and on a global basis we pay hundreds of millions of dollars in corporate income tax annually.

It added that businesses such as Mondelez make a significant contribution to the UK economy, "both through direct spending on employees and suppliers, and through the recirculation of that expenditure in the wider economy".

Source: The Guardian

Uber, Airbnb under scrutiny 

The House of Lords will today open an investigation into fast-growing online businesses including Uber and Airbnb.

Senior executives from Uber and Airbnb will give evidence before a Committee, which will begin by considering whether there should be more regulation in areas like the so-called sharing economy. 

Source: BBC

Tesco in major own label sampling drive

Tesco has embarked on the biggest in-store testing in its history, it claims, dishing out free tasters of its own label products to up to 2.6m customers.

From now until Christmas it will feature taste testing in 600 Superstore and Extra stores across the country. The aim is to encourage people to try and then buy its own brand range. 

Meanwhile, the business reported that use of plastic bags in store were down 80% since the mandatory charge came into force. 

Source: Tesco

In case you missed it...two longer reads

Read the key features from our November 2015 issue on postcapitalism

This month we looked at new economic models and how marketing fits into a future of potential postcapitalism. Read all our insights and news from the theme in one place.

Lidl's Arnd Pickhardt voted Marketers' Marketer of the Year as he scoops German role

Lidl's marketing and advertising director, Arnd Pickhardt, scooped the Marketers' Marketer of the Year award after being voted in overwhelmingly by elite industry players in Marketing's Power 100.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the third episode below and find out more here.