Nike goes hyperlocal with 'Get Out There' campaign
Source: New York Times
RBS profits rise as restructure continues
RBS profits rose to £952m for the third quarter, up from £896m the same time last year, despite heavy restructuring costs.
The bank saw declines in its institutional and corporate banking arm, and has trimmed its headcount by about 1,000 since last year.
The bank has also made headway in cutting its overseas operations, selling off its stake in US bank Citizens Financial.
British Gas denies hacking responsibility
Some 2,200 British Gas customer details have been posted online by hackers, but the utilities firm has denied it's the source of the leak.
The company told customers its systems were secure, but didn't explain where the information had come from.
It is possible hackers may have used passwords from other security breaches to break into British Gas customer accounts.
The UK's data watchdog, the Information Commissioner's Office, will be notified of the leak.
In case you missed it...two longer reads
Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.
As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman.
If you watch one video today...
Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.