Breakfast Briefing: Ofcom helps consumers quit broadband contracts, Jawbone sues Fitbit again

Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Ofcom's new rules allowing consumers to terminate ISP contracts when their broadband speeds are too slow, and Jawbone's legal wrangle with rival Fitbit.

Ofcom new rules allow consumers to cancel contracts with broadband providers whose services are too slow
Ofcom new rules allow consumers to cancel contracts with broadband providers whose services are too slow

Ofcom rules to allow consumers to terminate broadband contracts

Ofcom’s new chief has announced plans to make it easier for consumers to terminate contracts with providers whose broadband services are too slow.

Until now customers were for the most part locked into contracts once the first three months had passed, at which point a penalty fee was imposed if they cancelled their deal within their contract duration. But the new rules will mean that consumers can cancel under certain conditions.

While the new regulations will make it easier for subscribers to quit their existing contracts, it will no doubt also lead to more aggressive marketing from rival providers looking to poach customers from their competition, with much marketing messaging around 'our broadband is faster than yours'.

Ofcom’s incoming chief, Sharon White, has announced the changes to rules, with consumer group Which? welcoming the move.

The new rules apply only to internet providers using digital subscriber line (DSL) technology, meaning that customers of BT, EE, Sky and Talk Talk are affected, but not customers of Virgin Media, which uses a cable-based system.

Source: BBC

Jawbone sues rival Fitbit for second time in two weeks over alleged patent infringement

Rivalry is intense in the smart fitness market with the news that Jawbone is suing rival Fitbit for a second time in a fortnight, with the former’s parent AliphCom claiming that the latter infringed on its patents.

Jawbone filed a suit yesterday (10 June) at the US District Court in San Francisco, claiming that Fitbit has infringed on a patent for a "wellness application using data from a data-capable band", adding that it has spent more than $100m on R&D and has hundreds of patents. Jawbone is seeking to stop Fitbit sales.

Fitbit said in a statement: "As the pioneer and leader in the connected health and fitness market, Fitbit has independently developed and delivered innovative product offerings to empower its customers to lead healthier, more active lives. Since its inception, Fitbit has more than 200 issued patents and patent applications in this area. Fitbit plans to vigorously defend itself against these allegations."

Source: WSJ

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How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content

In a world where big budgets are being ploughed into producing high quality in-house content, what happened to user generated content? For Adidas, GHD and Jaguar it is still taking pride of place in creating advocacy.

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