Breakfast Briefing: RSA takeover falls through, Rugby World Cup ratings and Apple plans refugee donations

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, insurer RSA's takeover falls through, eight million watch the Rugby World Cup opener on TV, and Apple donates to refugee charities.

Breakfast Briefing: RSA takeover falls through, Rugby World Cup ratings and Apple plans refugee donations
Breakfast Briefing: RSA takeover falls through, Rugby World Cup ratings and Apple plans refugee donations

Zurich pulls out of RSA offer

Swiss insurer Zurich has pulled out of its offer to buy FTSE 100-listed rival RSA, scrapping a £5.6bn bid that was first announced in July.

Under Takeover Panel rules, Zurich had until 22 September to make a decision – meaning it has pulled out at the last minute.

The Swiss giant blamed the costs associated with the explosions in the Chinese Port of Tianjin last month, which have so far hit $275m.

Source: Daily Telegraph

Rugby opener watched by 8 million

The average audience for England’s opening match of the Rugby World Cup was 7.8 million, making it the most watched sporting event this year.

ITV’s ratings peaked at 9.4 million, or more than four in 10 of those watching at the time, as England opened their account with an at times nervy victory over Fiji.

ITV’s exclusive live coverage of the tournament is sponsored by Land Rover and SSE.

However, the figures are still well below the 14.4 million that tuned in to watch England play Italy in football’s World Cup last year, despite that match kicking off at 11pm UK time.

Source: The Guardian

Apple reveals refugee support

Apple is making a "substantial donation" to relief agencies assisting with the refugee crisis in Europe.

The company will match by 2-for-1 contributions made by Apple employees to the Red Cross. The company is also promoting the Red Cross on the homepage of and in its App Store.

Tim Cook, the company’s CEO, wrote in an email to staff about the donation that "Apple is dedicated to advancing human rights around the world".

Source: BuzzFeed

In case you missed it...two longer reads

The Marketing New Thinking Awards shortlist is revealed

Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies that have shown they are pioneering change.

#60YearsTVAds: Cadbury's 'Gorilla' and Guinness 'Surfer' top the polls

Cadbury's 'Gorilla' has been named the public's favourite ad of all time, while marketers' top ad is Guinness' 'Surfer', according to polls run by Marketing celebrating the 60th anniversary of the TV ad break.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the first episode below and find out more here.

Watch Marketing's interview with Bina48

You can watch part of Marketing's interview with Bina48, conducted via Skype below. You can also read the full Q&A with her.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content