Breakfast Briefing: SAB Miller £68bn takeover, NFL Twitter suspensions, new Barclays CEO

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, SAB Miller agrees to an ABInBev takeover proposal, NFL gets media accounts suspended on Twitter for using copyrighted video, and Barclays is close to picking a leader.

Big brewers: A joint SAB Miller and ABInBev would make a third of the world's beer
Big brewers: A joint SAB Miller and ABInBev would make a third of the world's beer

SABMiller agrees AB InBev proposal

Brewery SABMiller has accepted AB InBev's fifth takeover proposal, at a valuation of £68bn. AB InBev, the biggest brewer globally, has until 28 October to make its final offer and will pay a £1.9bn break fee if the deal fails to close.

The deal would mark the biggest takeover of a UK company, with the combined entity brewing almost a third of the world's beer. AB InBev's brands include Budweiser, Corona, Stella Artois and Bud Liight. SABMiller's include Grolsch, Carling Black Label and Peroni.

The deal would hand AB InBev more Latin American and Asian breweries, and an initial foothold in Africa.

Source: Reuters 

Barclays set to pick new CEO

Barclays will announce former JPMorgan investment banker Jes Staley in the next fortnight, according to sources speaking to the Financial Times.

The bank has narrowed its shortlist of two to Staley, whose predecessor Antony Jenkins was sacked in July.

Staley joins from US hedge fund Blue Mountain Capital. Prior to that, he was at JPMorgan for more than 30 years, and headed up its investment bank.

Source: Financial Times

Twitter suspends media accounts over copyrighted NFL GIFs

Twitter has suspended accounts from Deadspin, Gawker's sports commentary site, and sports network SB Nation over their use of NFL's football videos.

Both accounts post animated image highlights of games on Twitter, with the NFL sending 18 Digital Millennium Copyright Act notices against Gawker. 

Deadspin's account, @deadspin, has been reinstated, while SBNation's @sbnationgif remains suspended.

The NFL and Twitter agreed a two-year content and ads deal in August.

Source: Guardian

In case you missed it...two longer reads

Tesco to resurrect 'Dotty' concept in major Christmas TV ad campaign

Tesco is understood to be bringing back the concept of its famous 90s "Dotty" marketing campaign in a festive brand ad featuring Welsh celebrity Ruth Jones.

The Marketing New Thinking Awards shortlist is revealed

Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies that have shown they are pioneering change.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

You can also watch Marketing's interview with McDonald's CMO Alistair Macrow

He lifts the lid on the fast food giant's most significant campaign focused on quality and provenance. 


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