Breakfast Briefing: Sainsbury's in China, Yahoo loses marketing chief, and O2/Three deal scrutiny

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Sainsbury's launches online in China, Yahoo's marketing chief departs and the O2/Three tie-up faces regulatory headwinds.

Breakfast Briefing: Sainsbury's in China, Yahoo loses marketing chief, and O2/Three deal scrutiny
Breakfast Briefing: Sainsbury's in China, Yahoo loses marketing chief, and O2/Three deal scrutiny

Sainsbury’s launches online offer in China

Sainsbury’s has started selling a number of own-brand products in China through a partnership with e-commerce player Alibaba.

The supermarket is offering long-life British milk from a Devonshire dairy on Alibaba’s Tmall website, as well as a baby range and the components of British afternoon tea, including speciality teas, coffees and biscuits.

A Sainsbury’s spokeswoman said: "‘We are trialling a small number of ambient products for sale on the Alibaba platform, including So Organic and Taste the Difference lines, for sale through the Chinese online market."

It is understood Sainsbury’s is not planning to open any physical stores in the country.

Source: Retail Week

Yahoo marketing chief departs

Kathy Savitt, who was one of Yahoo CEO Marissa Meyer’s first hires in 2012, is leaving her role to become president of digital at STX, a Los Angeles start-up aiming to create a film, television and digital content studio.

Savitt headed both marketing and media at Yahoo, helping to recruit star journalists including TV anchor Katie Couric and tech columnist David Pogue, and led an effort to generate more online videos and online magazines.

However, her efforts failed to win over advertisers, with display advertising revenues down in four of the company’s past five quarters.

Source: Wall Street Journal

Three and O2 deal faces regulatory headwinds

The planned £10.25bn acquisition of O2 by Three parent company Hutchison Whampoa could face a tougher regulatory process after the EU’s competition watchdog hardened its position against a similar merger in Denmark.

Hutchison submitted the bid for approval by Brussels on Friday, as it emerged that the European Commission had blocked the merger of Danish mobile networks Telenor and TeliaSonera, which would have reduced the number of telecoms groups from four to three.

The combination of O2 and Three would form the UK’s biggest player, ahead of EE and Vodafone, but Hutchison is expected to argue the UK is a very different case to Denmark.

Source: FT / Reuters

In case you missed it...two longer reads

Apple's iOS 9 forces a dramatic rethink for mobile marketing

Marketers struggling with the basics of mobile advertising will face further challenges as Apple pushes away from traditional online ads and towards a behaviour-driven model for iPhone users.

Dial M for Uber: how Facebook M will change your marketing strategy

"M, book me a cab". This perfunctory command sits at the heart of the challenge that many brands will soon face, says Ramzi Yakob, strategist at TH_NK.

If you watch one video today...

Watch Sam Bompas explain Bompas & Parr's "alcoholic architecture", a vaporous cloud of booze in Borough Market.