Breakfast Briefing: Selfridges Christmas shop, Apple, Ronaldo 'doesn't give a f**k about Fifa"

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today's news includes Selfridges opening its Christmas shop, Ronaldo storming out of a CNN interview about Fifa corruption and Apple testing a voicemail transcription service.

Breakfast Briefing: Cristiano Ronaldo storms out of interview, Apple set to launch new voicemail service and Selfridges opens Christmas store
Breakfast Briefing: Cristiano Ronaldo storms out of interview, Apple set to launch new voicemail service and Selfridges opens Christmas store

Selfridges opens its Christmas store 143 days early

The department store has cleared out 3,000 square feet of space and given it over to Christmas gifts and decorations, including 60,000 baubles. The retailer's head buyer said it acted on consumer demand. 

The famous store opened launched its Christmas range early in 2014 also, in a bid to tap into demand of overseas travellers looking to buy in London. In autumn, as the festive season gets in full swing, it will double floor space for the range.

Source: Reuters

Cristiano Ronaldo storms out of interview when asked about Fifa corruption

The football megastar abruptly ended an interview with CNN in Spain after he was asked if he was concerned about corruption allegations in Fifa and controversy over Qatar. 

Ronaldo agreed to the interview to promote his new range of headphones, but was furious after being asked if the controversy concerned him or other players behind closed doors.

He said conversations among the players revolve around "music, about women, about fashion, about shoes, about suitcases/bags, about jewellery, about haircuts."

"I don't care about Fifa. And Qatar...I don't give a f**k," he told the reporter before storming out.

Source: CNN

Apple reportedly testing a service that transcribes your voicemails as text messages

According to reports, Apple is testing new service that allows Siri to transcribe your voicemail and send it to you as a text message in a move that could eliminate the need to ever call to listen to your voicemail again.

According to Business Insider, the new service, set to be introduced in 2016, will enable Siri to answer a call rather than have it go unanswered and then relay information back to the caller about where you are and why you can't answer the phone. It can then send any messages from the caller to the phone via text, which is a lot faster to read than listening to a standard voicemail.

Source: Business Insider 

In case you missed it...two longer reads

Why Bugaboo's bikini shoot shows disrespect for mums

Bugaboos's bikini clad model shoot shows a "straight up lack of disrespect" for mums, argues Jules Keen, head of marketing at The Talent Business.

She argues it alienates the brand's core target audience by essentially catcalling, "Betcha wish your girlfriend/body was hot like me…" (delete as appropriate for male or female audiences). 

CMOs share their top tips on how to fight weariness and cultivate inner creativity

Marketing's Rebecca Coleman tracks down five busy senior marketers and asks for their tips on how to kindle inner creativity and fight work weariness.

They share advice on the best ways to recharge, including "strictly no meetings after 3pm on a Friday."

If you watch one video today...

Watch Marketing's editor Rachel Barnes interview Unilever CMO Keith Weed about the company's partnership with Vice and the utility of artificial intelligence