Breakfast Briefing: Stella brewer preps stellar deal, Apple delays WatchOS and antibacterial soap questioned

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, brewer AB InBev prepares SABMiller takeover, Apple delays its WatchOS 2 update and antibacterial soap claims are questioned.

Breakfast Briefing: Stella brewer preps stellar deal, Apple delays WatchOS and antibacterial soap questioned
Breakfast Briefing: Stella brewer preps stellar deal, Apple delays WatchOS and antibacterial soap questioned

Beer mega-deal on the cards

Stella Artois owner AB InBev has approached smaller rival SABMiller about a takeover that would create a mammoth global brewer worth £177bn.

SABMiller brands include Miller, Peroni and Grolsch, while AB InBev owns Budweiser, Stella Artois and Corona.

AB InBev and SABMiller, the world’s two largest brewers, dominate the US beer industry, and SABMiller’s jointly owned Molson Coors has a 25 per cent market share.

Source: City AM

Apple delays key Watch update

Apple has delayed the release of watchOS 2, which was expected to be available today.

An Apple spokesperson said: "We have discovered a bug in development of watchOS 2 that is taking a bit longer to fix than we expected. We will not release watchOS 2 today but will shortly."

The new operating system adds a handful of new features, but most importantly gives developers building apps the ability to directly access its sensors and stream data more efficiently between the iPhone and the watch.

Source: TechCrunch

Antibacterial soap claims questioned

Proof is mounting that you don’t need to buy anti-bacterial soap to protect yourself against the germs of others.

A new study published on the 15 September in the Journal of Antimicrobial Chemotherapy found surfaces and hands exposed to 20 seconds of washing with normal and antibacterial soaps showed no difference.

If by 2016 soap manufacturers aren’t able to show that antibacterial soap is indeed more effective, the US Food and Drug Administration will force them to take any labels or packaging that claims that antibacterial soaps are more effective off the shelves.

Source: Quartz

In case you missed it...two longer reads

The Marketing New Thinking Awards shortlist is revealed

Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies who have shown they are pioneering change.

#60YearsTVAds: vote for your favourite TV ad of all time

Over the past few weeks we've asked for nominations for a shortlist of the best TV ads. After whittling it down to 25, it's now time for you to vote for your favourite TV ad of all time.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the first episode below and find out more here.

Watch Marketing's interview with Bina48

You can watch part of Marketing's interview with Bina48, conducted via Skype below. You can also read the full Q&A with her.