Breakfast Briefing: TalkTalk cyber hack, PM rules out sugar tax, Amazon profits

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. TalkTalk has been hit by a data hack, David Cameron has ruled out a sugar tax and Amazon has turned a 'surprise' profit.

Breakfast Briefing: TalkTalk cyber hack, PM rules out sugar tax, Amazon profits rise
Breakfast Briefing: TalkTalk cyber hack, PM rules out sugar tax, Amazon profits rise

TalkTalk hit by cyber attack

Police are investigating a "significant and sustained cyber-attack" on the website of TalkTalk, which has warned customers that information including names, addresses and credit card and bank details could have been stolen.

Dido Harding, CEO, told BBC News the site was now secure again and TV, broadband, mobile and phone services had not been affected.

Source: BBC

PM rejects sugar tax but is considering advertising crackdown

David Cameron has rejected a sugar tax after a report by Public Health England recommended the measure. 

The report was due for publication last year but had been delayed. PHE said sugar consumption needed to be cut and that restricting advertising, adding a tax and cracking down on promotions could lead to a fall in consumption. The BSDA and FDA welcomed the report but reject a tax.

The government said it was considering other measures, such as restrictions on advertising.

Source: Guardian

Amazon turns a profit for second quarter

The ecommerce giant, which notoriously operates on razor thin margins and made a $79m (£51m) profit in the three months to September, compared to a $437m loss in the same period a year earlier, as revenues increased by 23% to $25.4bn.

Over the quarter it introduced its first-ever "Prime Day" – a major sale for subscribers to its Prime service and a £50 Fire table in the UK.

The news has made founder Jeff Bezos the third richest man in America.

Source: Telegraph

In case you missed it...two longer reads

Winners revealed: A night of celebration at the Marketing New Thinking Awards

Always #LikeAGirl, the powerful campaign that captured the female empowerment zeitgeist, has swept the board at the inaugural Marketing New Thinking Awards in association with Sky Media, scooping the Grand Prix and three category gongs.

Diversity marketing needs to be more than skin-deep

As marketing – and the world at large – continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman. 

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.