Breakfast Briefing: Uber bookings set to treble, Spotify privacy concerns, BHS launches 'ambitious' regeneration

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, a leaked investor report shows the number of Uber bookings will treble.

Breakfast Briefing: Uber, Spotify and BHS
Breakfast Briefing: Uber, Spotify and BHS

Spotify apologises amid privacy update backlash

Daniel Ek, Spotify's chief executive officer, has apologised after changes to its terms and conditions caused a consumer backlash, sparking concerns over its privacy policy.

In its updated privacy policy, Spotify asks for permission to access new types of information, including photos, mobile device location, voice controls, and contacts. The new terms relate to future services and innovation that Spotify may add, such as voice activated controls, Ek said.

However the move resulted in a public backlash with some high profile tech thinkers, such as the founder of Minecraft, declaring they would cancel the service.

In a blogpost on Spotify’s site, Ek said: "We’re listening to you and we take your concerns very seriously," adding Spotify would update its policy in the coming weeks to reflect that. 

Source: Spotify

Leaked report shows Uber's global bookings will treble this year 

Uber’s global bookings are projected to more than treble to $10.8bn (£6.9bn) this year and reach $26.1bn the next, according to an investors’ presentation that indicates a flotation for the ride-hailing business by 2017.

The disruptive taxi app, which operates in more than 50 countries, keeps 20% of booking revenue, according to the confidential slideshow, which was obtained by Reuters. Uber declined to comment on speculation. 

Source: The Guardian

BHS owner in brand rescue plan

The owner of department store chain BHS is in talks to raise £70m as it embarks on an 'ambitious' regeneration plan to return the brand to its "rightful place on the high street."

The owners, known as Retail Acquisitions, are a consortium of financiers, lawyers and accountants who bought the struggling BHS for just £1 from retail tycoon Sir Philip Green.

BHS, which has 171 stores, made a pre-tax loss of £85m. 

Source: The Telegraph

In case you missed it...two longer reads

Tinder vs Ashley Madison: how to turn customers on after a bad date

Ashley Madison and Tinder have both been "unlucky in love" recently, with one undergoing a major site hack and the other attacked for bringing about the dating apocalypse.

Here Havas Helia's CEO Tash Whitmey analyses how the pair have dealt with the fallout.  

Oh Asda, are you just milking it?

Asda preceded the news of its poor financial results this week with a commitment to increase the price of milk – but that's just a diversion tactic, argues Jbird Consulting's Jemima Bird.

That's symptomatic of a brand that's more widely in crisis.

If you watch one video today...

Watch Sam Bompas explain Bompas & Parr's "alcoholic architecture" – a vaporous cloud of booze in Borough Market.