Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Unilever's agreement to buy LA-based skincare brand Dermalogica and Iron Maiden lead singer Bruce Dickinson being recruited to relaunch Air Djibouti.

Dermalogica: the US skincare brands is to be acquired by Unilever
Dermalogica: the US skincare brands is to be acquired by Unilever

Unilever buys skincare brand Dermalogica

Unilever has signed an agreement to acquire skincare bran Dermalogica for an undisclosed sum, adding to the FMCG giant’s roster of skincare brands that most famously features Dove.

Dermalogica, which was launched in 1986 in Los Angeles is sold in more than 80 countries and spans products including over-the-counter skincare creams and salves as well as products aimed at professional skin therapists.

Paul Polman, Unilever’s chief executive, said the Dermalogica’s brand "perfectly complements the rest of our Prestige offering".

Dermalogica, which turned over $240m in 2014, will be become part of Unilever’s Prestige division, which earlier this year acquired Ren Skincare.

Polman said: "Importantly, it is a company founded on strong values and a common belief, shared by Unilever, in the role of business as a force for good in society.

"Dermalogica has great distribution and presence globally; and I am pleased that [founders] Jane and Raymond [Wurwand] have retained an interest in the company and will continue to work with us to grow the brand."

Source: Unilever

Iron Maiden singer to help East African country relaunch Air Djibouti

The leader of renowned heavy metal brand Iron Maiden is to help a more obscure East African airline brand rise from the ashes and raise its countries flag.

Bruce Dickinson, the lead singer of Iron Maiden who is a qualified pilot who flies commercial planes and set up Cardiff Aviation, is to consult Air Djibouti and help relaunch the former flag carrier.

Djibouti is located between Somalia and Eritrea at the entrance of the Red Sea, but its airline went into liquidation in 2002. Dickinson is to help the brand take to the skies once again, sourcing aircraft and helping run the business.

Source: BBC

 

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