'Breaking Bad' star helps T-Mobile customers save fat stacks

Aaron Paul 12-steps through streaming-data addiction in this campaign by Publicis

What do you do when you’re recovering from "Breaking Bad"? In co-star Aaron Paul’s case, you sign up with T-Mobile for a campaign set in a support group for people addicted to streaming video. The ads, created by Publicis Seattle, promote the service’s Binge on program, which lets customers stream video from channels like Netflix, Hulu and HBO Now without incurring data charges.

"Binge On with Aaron Paul" includes TV, outdoor digital and social-media advertising.


Executive Creative Director
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Business Affairs
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Director of Integrated Production – Corey Bartha
Director of Photography
Agency Partner: Mal Ward
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