Breitbart barred by AppNexus for hate speech

The ad tech provider conducted an audit after Steve Bannon was named Trump's strategist.

Breitbart barred by AppNexus for hate speech

AppNexus has barred the right-wing news site from using its ad-serving tools after an audit found that content on the site incited violence.

The ad tech company decided to carry out an audit after the site’s former executive chairman Steve Bannon was chosen by President-elect Donald Trump to be his chief strategist.

AppNexus spokesman Joshua Zeitz told Bloomberg: "We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line, using either coded or overt language."

Breitbart disputed the claims. Chief executive Larry Solov said in an emailed statement that the site "has always and continues to condemn racism and bigotry in any form."

In contrast to moves by Facebook and Google to pull advertising from sites featuring fake news, AppNexus said it was not targeting Breitbart for spreading misinformation, or for its editorial position, but purely for the violation of its hate speech policy.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now