BrewDog "Advert" by Uncommon Creative Studio

BrewDog speaks to advertising cynics with a campaign claiming to be "the most honest ad ever".

Launching during Game of Thrones, the TV ad simply shows 30 seconds of the BrewDog beer can against a white screen, with the word "advert" in capital letters. It is set to the metal track Bleed by Meshuggah. Additional executions feature the same bare image on billboards, including at the Manchester Piccadilly Gardens, and on bus sides, where the minimalist copy reads: "Advert on a bus."