BrewDog "SAD AF" by Taylor Herring

Mental health movement #IAMWHOLE has partnered with BrewDog to create an alcohol-free beer, SAD AF.

Encouraging social connection and to raise vital funds for male mental health research, the beer is promoted by an online video created by Taylor Herring.

Featuring Rizzle Kicks’ Jordan Stephens, and other celebrities such as Danny Dyer and John Simm, the 90-second spot was produced by Spirit Media.