BrewDog is helping four-legged friends find new homes through a partnership with dog adoption charities Dogs on the Streets and All Dogs Matter.
For a limited time, the beer brand is using space on its Punk IPA cans to showcase profiles of some of the charities’ dogs that are seeking families. Uncommon helped create the project with the newly named cans, "Street Dog". It was inspired by a Twitter shoutout from comedian Ricky Gervais, a longtime advocate for homeless canines. All of the profits from Street Dog will be split evenly between the two charities.