Brian Rose "Brian for mayor" (in-house)

Brian Rose, the YouTuber, podcaster and former businessman running for London mayor, has kicked off an outdoor campaign across 20 of the Big Smoke's boroughs, in what his team have called one of the biggest single media buys for a political campaign in the capital ever.

Feauting Rose dressed like the eponymous butler from Ask Jeeves, "Brian for mayor" positions him as "your next mayor of London". A campaign film features the candidate standing smugly alongside digital outdoor posters. Ads also outlines the podcaster-come-politician’s ambitious policies, including plans to put 10,000 new police officers on the street, abolish the congestion charge and build 50,000 affordable homes by Christmas. 

The campaign launched yesterday with locations including Holland Park roundabout, Cromwell Road, Westfield Stratford and Hammersmith Flyover. It includes partnerships with Clear Channel, Ocean Outdoor, JCDecaux and UK Billboards.