Energizer has invited three media agencies to pitch for its
pan-European business. MindShare, Initiative Media and Motive will
battle it out for the dollars 20 million account, which was previously
held by Zenith Media.
The Wall Street Journal Europe posted its best ever sales figures in the
second half of last year, recording growth of 17 per cent. According to
Audit Bureau of Circulation figures for July to December, the newspaper
averaged 82,597 daily sales - up from 70,596 the previous year.
More than 1.4 million UK adults did their Christmas shopping on the
internet, according to a survey from Taylor Nelson Sofres. Figures
showed that the most popular site was bookseller Amazon. The online arms
of Boots, Argos and Woolworths were also favourites. Books, CDs,
computer games and software were the preferred purchases.
IPC SouthBank is launching a raft of titles under the umbrella brand
Family Circle: Plus. The spin-off magazines will be published
Linda Swidenbank, the publisher of the series, said previous ’one-shots’
with the Family Circle branding had been well received, and that their
success was behind the decision to launch the regular series. Make it!,
a craft magazine and the first of the series, has a print run of
The Times is to launch a pounds 2 million branding campaign aimed at
boosting its readership. The campaign is aimed at occasional readers -
those who read the paper up to three times a week - and is designed to
encourage them to associate with the brand. The drive comes following a
brand audit, which revealed that occasional readers had trouble
connecting with the Times brand.
PlayStation World, Computec’s UK gaming magazine, claimed its launch
issue was the highest-selling games magazine debut of all time. The
issue sold more than 200,000 copies, with an average sell-through of 65
- 70 per cent after ten days. Computec intends to increase its print run
and to advance the launch date of its next issue by one week.
MindShare has won the pounds 22 million UK account for the launch of an
online trading system called Markets Unlocked. The service allows buyers
to state their requirement, to which sellers can respond with a price.
The buyer can then select the seller with the lowest price. MindShare’s
campaign will launch in the UK, with plans to roll out overseas as the
Paragon Publishing is to launch a magazine for the owners of Apple
iMacs. Mac Made Easy is based on Paragon’s established Made Easy brand.
It will cater for readers who have never before owned a computer and
also for people thinking of crossing over to Apple from PCs. The
quarterly magazine launched last week exclusively through WH Smith. The
cover price is pounds 3.99.
i-Level, the new-media planning and buying agency, has hired Saatchi &
Saatchi’s Alan McCulloch as managing director. McCulloch spent four
years at Saatchi & Saatchi Vision, building a new-media department.
i-Level’s founders Craig Wilkie, Charlie Dobres and Andrew Walmsley