Brighton lads mag Sorted closes after just four issues

LONDON - Sorted, the glossy teenage lads magazine launched earlier this year with a budget of £1m, has closed after just four issues after its debut clashed with Nuts and Zoo and failed to compete.

Launching in January, Sorted claimed to be the first magazine targeted at this male demographic group, and was published by Brighton independent publisher Russell Church.

The first issue, with a 250,000 print run, racked up a list of high-profile advertisers such as Wella, Sega and Quicksilver and was backed by a multichannel TV ad campaign.

Church, founder and publisher, was unavailable for comment but, according to reports, the magazine's three editorial staff and army of freelances found out about the closure by turning up to the office to find the locks had been changed.

The Argus in Brighton reported that the closure has left a trail of debt across Brighton, with as many as many as 70 former staff and contributors seeking payment. Some journalists and art designers are reportedly owed up to £6,000 for work done on the national magazine.

Church said that that although PRs and the industry seemed to like the title, the kids did not.

The debut issue featured Beyonce on the front cover, advice pages from Radio 1's Dr Mark Hamilton and sports coverage from Radio Five Live expert DJ Spoony.

Church told the paper: "We produced a good product and the magazine industry liked it. We had a print run of 250,000 for the first issue in January but it came out at the same time as Nuts and Zoo, and we could not compete."

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