Brilliant lands pounds 11m of business

Brilliant, the new Leeds-based agency, is lining up account teams to handle new wins worth pounds 11 million.

Brilliant, the new Leeds-based agency, is lining up account teams

to handle new wins worth pounds 11 million.

The company, born out of the merger of DMS and Media Lane in September,

has won four pieces of business.

Broadcast director Dan Ward will run the Decathalon Sports Stores


The client, part of the Auchan Group, has hired Brilliant to execute its

launch in the UK over the next two years, beginning with the opening of

its first store in Stockport. Decathalon already has 250 outlets in

Western Europe.

The account for Claims Direct, a work injury claims specialist, will be

overseen by Brilliant’s chairman Steve Lane and run day-to-day by


Claims Direct has around pounds 8 million to spend on TV advertising on

Channel 4, Channel 5 and ITV.

Account director David Thorn will head the third new win, Churchill


Thorn and account director Annette Armitage have around pounds 2.5

million allocated for Churchill’s Safe Bathing and British Stairlift

Rental brands, a chunk of which will go on classified and colour

national press ads and TV in the spring.

Armitage will also run the fourth account, the pounds 500,000 UK launch

of American tool company Record Tools. The media push will involve TV

and press.

Brilliant, fronted by Lane, formerly of Media Lane, and ex-DMS director

David Moutrie, is also creating a new account team to take on some of

the new business and handle an important new retail account, which

Brilliant will announce soon.

Julian Forgaard, former head of media at the Cheltenham-based agency

Target, will run the division of three. Two planner/buyers are needed to

assist him.

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