Bringing marketing and product development together can be a 'Eureka' moment

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look at how passion for customer and product can make a difference to marketing's role and perception in the boardroom.

In this video, produced in partnership with creative agency Team Darwin, we speak to Rob Lowe, marketing and product development director at the BBC Worldwide and Shadi Haliwell, marketing and creative director at Harvey Nichols - formerly at O2.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content