Bristol-Myers Squibb looking for US media and buying agency

Bristol-Myers Squibb is looking for an agency to handle its $275 million US media planning and buying account.

Bristol-Myers Squibb is looking for an agency to handle its $275 million US media planning and buying account.

The drug marketer, whose brands include Excedrin and Enfamil, has handled media in-house for the last 25 years.

A number of undisclosed media agencies are pitching to the New York-based client over the next few weeks.





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