Bristol & West calls agency review

Bristol & West is reviewing its advertising arrangements and has employed a consultant to come up with an agency shortlist.

Bristol & West is reviewing its advertising arrangements and has

employed a consultant to come up with an agency shortlist.



The company’s creative and media are currently handled by Bristol-based

JPH, which counts Bristol & West as its largest client.



The bank is in the process of expanding into the online finance market

and has a service in the pipeline with the working title

Savings.com.



Martin Palmer, Bristol & West marketing director, has asked the

Advertising Agency Register to draw up a list of creative agencies -

that will include the incumbent - for the review.



’We have no complaints with the service JPH has supplied. The review has

been instigated because Martin has been looking at areas of new-business

development,’ said Ali Bradshaw, a Bristol & West spokesperson.



She continued: ’The review may not even reach a pitch process.’



However, she added that if the process does not lead to a pitch, and if

JPH drops off the list, then an examination of the media account is

expected to follow.



Aside from Bristol & West, JPH works for tour operator Page & Moy.



Stephanie Smart, media director at JPH, heads planning and buying on the

Bristol & West account, assisted by media manager Matt Rees and

planner/buyer Louise McGuinness.



The Bristol & West advertising account is worth around pounds 7 million

but last year just pounds 183,000 was spent on media. It ran its last

television campaign in 1998.



Bristol & West was once a building society but was absorbed by the Bank

of Ireland group in July 1997.



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